By Marc C-Scott Back in 2010 Sony Australia’s Paul Colley forecasted that a large percentage of Australian viewers would have 3D televisions by 2014. In the same year, industry pundits such as Simon Murray predicted that sales of 3D TVs were set to increase in the years to come. But others were heralding the death of 3D TVs and this year the remaining major manufacturers, LG and Sony, have said they will no longer produce 3D-capable televisions. So despite all the repeated push and positive predictions, what went wrong with 3D TV? Tim Alessi, LG’s director of new product development, acknowledged this year that:
[…] 3D capability was never really universally embraced in the industry for home use, and it’s just not a key buying factor when selecting a new TV.Sales of 3D TVs have been in decline for several years, according to data from analysts NPD. In 2013, 3D TVs accounted for 23% of TV purchases in the United States, but this dropped to just 8% in 2016. The lack of interest in 3D TV is also evident on the websites of retail stores in Australia. For example, two years ago Harvey Norman had 92 televisions on its website, of which 53 were 3D capable. Today, of the 100 televisions listed, only 11 are 3D ready or capable. But were Australians ever interested in 3D TV in the home?