Procter & Gamble will debut the toothbrush that reimagines brushing from the inside out, delivering superior design, performance and experience fo
Procter & Gamble will debut the toothbrush that reimagines brushing from the inside out, delivering superior design, performance and experience for a professional clean feeling every day.
The consumer products giant said Oral-B iO toothbrush, which is to be launched at this year’s CES, goes beyond being a new toothbrush.
Oral-B iO is a power toothbrush series that P&G said is “unlike any other”.
“It is an innovative brushing technology with a truly sensorial experience that users will feel, hear and see, transforming the act of brushing teeth from something they have to do into something they actually want to do,” explains P&G.
Among its design features: the Smart Pressure Sensor, a first-of-its-kind innovation that provides brushing feedback (the sensor turns green for the right level of pressure, and red, for when you brush too hard); an interactive display that allows you to change brushing modes (there’s seven); and an app with artificial intelligence brushing recognition technology that guides customers through a two-minute brushing session with 3-D tracking, wake up mode to say good morning.
The toothbrush comes with a premium travel case, refill holder, and compact accessories take iO from stay-at-home to on-the go.
It is powered by a click-in-place magnetic charger delivering a full charge in just hours.
“There is nothing like the Oral-B iO. It introduces a new era in brushing and is a monumental leap in innovative oral care technology,” said Steve Bishop, P&G Health Care CEO.
“The result of years of expert development, Oral-B iO™ strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. It is a brush that people will look forward to using and will deliver superior oral health.”
The new Oral-B iO will be available for purchase beginning in August 2020. For more information about Oral-B iO, visit oralb.io. To join the Oral-B iO™ waitlist and be among the first to receive it, visit oralb.io/sign-up.