Sony Launches AI Unit to Revolutionise the Way We Cook

Sony Launches AI Unit to Revolutionise the Way We Cook

“AI and robotics will not replace chefs. We are aiming to offer new tools to expand their creativity with AI and robotics."

Japanese electronics giant Sony today announced the establishment of Sony AI to "unleash human imagination and creativity with AI. This new organiz

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Japanese electronics giant Sony today announced the establishment of Sony AI to “unleash human imagination and creativity with AI.

This new organization, with offices globally in Japan, Europe, and the United States, will advance fundamental research and development of AI (artificial intelligence).

Sony AI will drive the research and development of AI in both physical and virtual space through multiple world-class flagship projects as well as other explorative research projects, including AI ethics.

Initially, Sony AI will launch three flagship projects in the areas of gaming, imaging & sensing, and gastronomy.

But the Japanese electronics giant wants to play a bigger role in the food industry.

“AI and robotics will not replace chefs. We are aiming to offer new tools to expand their creativity with AI and robotics,” Sony spokesman Shinichi Tobe told AFP.

“The field of food requires a study of molecular structures. By using AI and its analytical capacity, we can create new things,” Tobe said.

“It involves taste, but also aroma. Through sensing technologies, we can perhaps create new dishes that will please the human sense of taste,” he said.

In order to drive these projects and achieve truly innovative research, Sony is eager to work with top global AI talent with an aim to attract world-class AI researchers and engineers.

Sony believes that extraordinary innovation requires a diversity of both talent and approaches, and this will be reflected in the composition and operation of Sony AI.

Recognizing the power and influence of AI technologies, Sony AI will contribute to society through the development of AI that is fair, transparent, and accountable.

Sony AI will be headed globally by Hiroaki Kitano (President and CEO, Sony Computer Science Laboratories, Inc.; Corporate Executive, Sony Corporation), and the American site will be headed by Peter Stone.

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