IoT.nxt, will open its first fully-fledged office in Europe in The Netherlands in July this year. This follows its associate office established in London in January this year and now firmly starts the company’s global expansion. “The Netherlands has a strong technology focus and was the logical choice,” says Dr Joe Bester, IoT.nxt Marketing Director, who will lead the Dutch office. Techchrunch.com reported in 2015 that the early strengths of the Netherlands’ budding startup scene — software, space, smart energy, financial tech, digital health, sharing technology and 3D printing, among others — coincide with the overall direction of global innovation. “The Dutch prowess for high-tech hardware, in particular, has drawn investment interest not just from the United States and Europe, but also from China,” according to the site’s report. Respected research and publishing company Business Insider (BI) ranked Amsterdam at number 10 in its review of the most high-tech cities in the world last year. BI noted that Amsterdam’s combination of financial technology, energy efficiency, and startup culture make it a powerhouse in Europe, despite being much smaller than its neighbours. The Dutch legislation is very business-friendly and especially favourable towards technology start-ups. For IoT.nxt the main reasons for positioning the business in the Netherlands included the following:
- Unlike in South Africa, there is no foreign exchange control in the Netherlands which supports the international commercialisation of software specifically, as well as other technology.
- Given the EU and Dutch legislation for the protection of intellectual property (IP), it is more efficient and practical to protect and enforce IP from The Netherlands rather than from South Africa.
- By using The Netherlands as a holding jurisdiction, that country can provide great access to well-qualified developers.
- The regulatory framework for the protection of data and data privacy is in line with the IoT.nxt methodology and philosophy.