BMW AR app available on Google Play

BMW AR app available on Google Play

The world’s first automotive app to utilise Google’s Tango 3D AR Technology is finally available on Google Play for you to download.

The BMW i augmented reality visualiser has been successfully tested at dealerships worldwide.

The BMW i Visualiser app can now be downloaded from Google Play by anyone with a Tango-enabled device in most countries in the world – customers in China and the USA will be able to download the app by April.

Once installed, customers can use the app to visualise and experience the BMW i3 or i8 products, using augmented reality to create a 3-D image which can be explored interactively: the customer can open the boot or the doors, even getting “inside” the car to take a closer look at the interior. It’s also possible to experiment with different interior and exterior colours and a variety of wheel rims.

“We know that our customers are busy people and that we need to fit into their lives,” commented Andrea Castronovo, BMW Group Vice President, Sales Strategy and Future Retail. “

With the BMW i Visualiser now available on Google Play, we are delighted that customers can now explore our products in a truly interactive and fun way, whenever and wherever it suits them.”

BMW i is the first automotive brand to use Tango to provide customers with this interactive experience.

 

 

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