With several prominent platforms available, the market has now turned to the question of content and accessories in a bigger way than previously, and is a prominent theme in Juniper’s latest VR research.
In order to drive usage in VR, particularly at the high end, a high level of sophisticated content is required which means engaging software developers.
Software developers require a large audience to buy their products, which needs an existing user base to plug into. As a result, VR releases have been very tied to product launches, with dips in software releases after console launch (see figure below).
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