Huawei Consumer Business Group is focusing on R and D and innovation in the Middle East and Africa region as it sees Africa in particularly as a critical region to tap into.
“Africa has great potential in terms of implementing innovative ideas and thinking. We see South Africa as a key market to drive this,” said Likun Zhao, GM Huawei Consumer Business Group SA.
His comments follow Huawei’s media open day in the Middle East which focused on the future of innovation in the region.
The event highlighted the key innovations Huawei is driving in the consumer smartphone industry, both globally and regionally, as well as Huawei’s brand ambition to become a global iconic tech brand.
Huawei is the third biggest smartphone brand worldwide, and a leader in smartphone industry innovations.
Most recently, the brand led a new era in smartphone innovation, revealing its vision for the future of artificial intelligence with the launch of its new chipset, the Kirin 970. With continuous strides at path-breaking innovations, Huawei is bringing Artificial Intelligence (AI) to enhance consumers’ experience.
Huawei’s new smartphone in the Mate Series will be announced next month and will include AI device capabilities which will take smartphone technology onto another level of intelligence.
“We see tremendous potential in the Middle East and Africa markets and are pleased to support the region’s agenda of fostering innovation” said Glory Cheung, Chief Marketing Officer, Huawei CBG.
“We look forward to being a part of the region’s innovation agenda and continue to be its champion by brining cutting-edge technologies to the Middle East’s and Africa’s rapidly evolving digital arena.”
Cheung reiterated Huawei’s commitment to fueling innovation and collaborating with leading partners to transform customers’ experience, as well as Huawei’s growing market share year-on-year.
The event followed by an insightful presentation by Gene Jiao, President of Huawei CBG, Middle East & Africa focusing on Huawei’s expanding role across the region.
“With phenomenal smartphone and internet penetration, the Middle East and Africa is one of the most crucial markets for Huawei and over the last couple of years, we have grown from strength to strength, focusing on improving the quality of our products, services and market performance,” Gene Jiao said.
“In addition we are constantly developing meaningful ways to connect with the region’s tech-savvy consumers and our esteemed brand rankings year on year are a testimony to the brand evolution in the regional market.”
According to the 2017 H1 GFK report, Huawei is now number 2 in the Middle East & Africa region in terms of sales volume with 13.8% market share.
Huawei’s success is also supported by its strategy being in line with the Middle East’s vision for innovation growth and the brand is an ongoing champion and supporter of cultural and technological developments in the countries.
Huawei invests in partnerships with key government entities across the region to support innovative growth.
The event also provided an astute understanding of Huawei’s vision and innovation plans for the Middle East as well the company’s sustained efforts to satisfy the consumers’ appetite for innovation in technology, while striving to continuously enhance excellence in customer service.