Bosch wants to make agriculture more sustainable and more efficient, and plans to double sales of technologies for agriculture by the middle of the next decade.
Bosch generates 1 billion euros in sales with agricultural technology.
“Bosch can do more than cars and cordless screwdrivers. We are bringing high tech to farms, opening up a market worth billion,” Dr. Markus Heyn, member of the Robert Bosch GmbH board of management, said in a statement on Tuesday.
According to studies, the world’s population will total 8 billion by 2025. To feed people, more food needs to be grown. But the amount of arable land is not growing. That means farmers need to increase their yields.
Studies indicate that the market for digital agriculture is set to grow worldwide from 3.5 billion euros today to 6 billion euros.
Smart farming and the connectivity of agriculture are catapulting farms into the future – and are also driving forward new technologies at Bosch.
“Through the internet of things and the Bosch IoT Cloud, we are making farms digital,” Heyn says.
From field connectivity to machinery, Bosch solutions support farmers in their everyday work and help optimize harvests or make operating processes more efficient.
Bosch is also applying MEMS sensors originally developed for cars to agriculture. These sensors measure relevant values such as temperature and humidity, and transmit them via the cloud to farmers’ smartphones.
Using an app, they can keep an eye on their crops always, no matter where they are, without having to actively check on crops in the field. Farmers save time and increase the quality and yields of their products.
Another service that the Bosch IoT Cloud can help make reality is connecting agricultural machinery. Vehicle data can be used to predict faults and remedy them in good time, preventing breakdowns and expensive repairs in the first place.
Not only is Bosch making farmers’ work easier and helping them increase yields, the company is also helping make agriculture more environmentally friendly through technology.
As part of a research partnership with Bayer, Bosch is developing smart spraying technology. Using camera sensors, it can differentiate between crops and weeds and target weeds with pesticides – at lightning speed, in a single process.
“Smart spraying sustainably clears fields of weeds. This safeguard yields while minimizing environmental impact,” Heyn says.