Vodafone is working with Mango, the global high street fashion retailer, on a new programme to rollout digital fitting rooms to the company’s top stores worldwide.
Vodafone, the parent company of South Africa’s Vodacom, said in a statement that the new Internet of Things (IoT) digital mirror will allow the shopper to scan the clothes tags in the fitting room and then contact shop floor staff directly from the mirror, through a digital watch, to request different sizes or colours.
The mirror will also suggest additional clothes to complement the original choice.
“This project helps put more power at the shopper’s fingertips and will bring Mango closer to its fashion conscious shoppers and offer them more options and experiences than a conventional fitting room,” said Vodafone Director of Internet of Things Stefano Gastaut.
The digital fitting room has been designed by Mango and developed by Vodafone in collaboration with Jogotech.
Mango is aiming to extend the digital fitting room to its top stores, from Barcelona to New York and will help to blend the online and real world shopping experiences for the Mango customers.
This is the first phase of a digital transformation project for Mango to create new ways for customers to engage and relate to the brand.
“This is a really exciting project for Mango. We see the future of retailing as a blend of the online and the offline. These new fitting rooms are another step in the digital transformation of our stores to create a whole new experience for our customers,” said Mango’s Chief Client Officer Guillermo Corominas.